YO COACH ANT

WHY I BUILT THIS

Too many athletes train hard...

But never build the habits, trust, or roadmap that bigger opportunities require.

So I built:

BUILD

EARN

EXTEND

Through M.E.R.I.T.S.

WHO COACH ANT IS

Anthony Moore has spent more than 15 years coaching, developing, and mentoring athletes across multiple levels of basketball.

As a player, he competed across Division I, Division II, Division III, and JUCO environments before continuing through semi-pro and pro-am competition. That experience gave him firsthand understanding of the demands, adjustments, and realities athletes face while pursuing higher-level opportunities.

He also served as an Event Site Supervisor with the National AAU Basketball Office at Disney/ESPN, operating inside some of the country’s largest basketball events and evaluation environments. Through that experience, he gained direct exposure to the standards, behaviors, and details evaluators consistently watch when identifying serious prospects.

Anthony has coached in public, charter, private school, and AAU basketball environments while also serving in athletic leadership roles, including Athletic Director responsibilities.

He is also the founder of TeachThemYoungER, a nonprofit initiative focused on athlete development, mentorship, leadership, and long-term growth for young athletes and families.

Now based in San Antonio and working throughout Texas and beyond, Anthony built the M.E.R.I.T.S. system after years of seeing the same problem repeatedly:

Talented athletes were failing because habits were never built, reads were never trained, and trust was never earned.

That is the gap he works to close every day.

BUILT DIFFERENT

Mindset — How you process adversity. What you do when things go wrong.

Effort — Whether it changes based on the score, the crowd, or who's watching.

Responsibility — Whether you own your development or wait for someone else to fix it.

Integrity — Who you are when no one is checking.

Together — Whether the team gets better because of you.

Self — Whether you know who you are as a player and a person.

When all six are developed alongside real skill work and real standards — you don't just get a better basketball player.

You get a player coaches trust.

The M.E.R.I.T.S. system is not a motivational framework. It is the six things every coach at every level is evaluating — whether they call it that or not.

HOW I HELP

On the court — we install reads, not just moves.

The EARN Install covers six on-ball reads, five off-ball reads, four screens, and six spots on the floor. Every player. Every position. Any system. Point guard through center. By the time an athlete finishes EARN, they can walk into any program and fit immediately.

At EXTEND, Coach Ant is joined by Coach PK Cherry — player development specialist and EXTEND Performance Lead — who brings pro-level finishing work and a network that reaches NBA athletes and international programs.

Off the court — we train all six MERITS pillars alongside the on-court work. Because the habits, the reads, and the trust all build at the same time. Not one then the other.

FREE TOOLS

Two resources. No cost.

3 Mindset Shifts — The mental foundation every athlete needs before the skills work matters.

At-Home Basketball Drills — On-court skills work you can run without a gym.

I DON’T JUST TRAIN HOOPERS.

I build disciplined athletes. Coachable leaders. Stronger decision-makers.

Because talent alone isn't enough. I have watched talented athletes get passed over by less talented athletes every single season. Every time — the one who got the opportunity was trusted. The one who didn't wasn't.

That trust doesn't build itself. It gets built through the right system, with the right standard, held consistently over time.

That is what this is.

LEVEL UP RIGHT

Ready to train with purpose and lead with character?