Most players aren't missing talent.
They're missing trust.
You can work hard every day and still miss bigger opportunities...
Not because you aren’t talented.
Because trust hasn’t been built yet.
Four lanes.
One system.
Built through M.E.R.I.T.S.
Every athlete belongs in one of them.
Find yours.
Built Through M.E.R.I.T.S.
Where are you right now?
Still learning how to train.
At a real decision point about the next level.
Ready to become someone coaches trust.
PERFORMANCE LAB
You're training what the court reveals.
Mindset. Analysis. Adjustment.
Fix what the court exposes.
Virtual sessions open to all BUILD, EARN, and EXTEND athletes. Every stage. One lab.
THE PARTNERSHIP
Coach Ant builds the standard.
Coach PK Cherry brings the performance layer.
PK Cherry is a player development specialist who has worked at every level of the game — high school, college, and professional. His client list includes NBA players. His footprint spans six countries.
Together we run one system with one standard. Coach Ant installs the reads. PK sharpens the execution. Every athlete moves through the same ladder — BUILD, EARN, EXTEND — with both coaches invested in what comes next.
This isn't two trainers sharing a gym. This is a development pipeline with two specialists at different elevations.
Coach PK leads the EXTEND and EXTEND PRO performance layer. Coach Ant holds the readiness standard that gets athletes there.
Every lane runs on M.E.R.I.T.S.
Most players train their body and ignore everything else. M.E.R.I.T.S.
trains both.
This is the system running underneath every lane.
Meet Coach Ant
Built for athletes who need more than talent.
From the gym.
From the families.
"Coach pushed us to work hard and trust our teammates through the thick and the thin."
David H
"Coaching is about unlocking people’s potential to maximize their own performance. Coach Ant is great at that."
Karle D.
"Coach Ant is the first coach I’ve ever had who wanted to perform to the best of my abilities. I was always afraid of playing basketball, during the summer he told me he was having a camp and told me he wanted to see what I could do. I ended up going to the camp and with his confidence in me I gained confidence within myself. Coach is my guy and I honestly believe he had a major positive impact on me. I’m forever thankful to Coach Anthony Moore."
Bryan S.
Time exposes what talent hides
Coach AnthonyTTY
Stage-based athlete development through the M.E.R.I.T.S. system.
© 2026 CoachAnthonyTTY. All rights reserved.
Build habits. Earn trust. Extend opportunity.